Blog Post 4

Chapter five in Maclom Gladwell's book "The tipping Point" talks about the second part of The Power of Context. I really still do not quite understand how it is a power of context, because a lot of this chapter was talking about how the power lies in being able to know other people really well. It is part of your transactive memory. That type of memory is what makes us able to know exactly how somebody we know is going to feel about something, and how different things affect him differently. This is also apparently why people get sad and depressed after breakups and divorces. Because they have lost part of their transactive memory. He also mentions that we can only take in so much to our brain at a time.